TheCable

Vento Furniture, a premium furniture company in Nigeria, has unveiled Olusegun Adeniyi, writer, journalist, former presidential spokesman and Fellow of the Nigerian Academy of Letters, as its brand ambassador.

According to the Head, Strategy and Communication, Joshua Ocheja, the choice of Adeniyi was informed by his rich professional pedigree.

“The intellectual space is deserving of recognition. Mr Adeniyi has distinguished himself as a writer and journalist who has authored several books that are of premium content,” he said.

“Besides, Adeniyi’s style of writing and public engagements resonate with the premium quality of Vento Furniture, which is designed to bring maximum comfort to every home, like the satisfaction you get after reading his (Adeniyi’s) literary works.”

Sadiq Mahmood, company lawyer, Olusegun Adeniyi, and Usman Abdullahi, CEO Vento Furniture

Ocheja further added that this is a first in recognizing the social value of intellectuals and the audience they influence in society.

In accepting the offer, Adeniyi who expressed surprise that a writer could be picked to occupy a space meant only for celebrities, said he was delighted that Vento considered him worthy to be their brand ambassador.

Adeniyi puts pen to paper

“This is particularly special for me because my late father was a carpenter. So, now you have a carpenter’s son selling furniture.”