TheCable

Gbenga Sogbaike, chief executive officer of Plaqad, a marketing technology company, says the firm uses technology to solve public relations and marketing challenges.

In a statement, he said over the past 36 months, the company has built a reputation of providing marketers with the people, products and platforms they need to effectively connect with customers.

Sogbaike said through its online platform, Plaqad facilitates collaboration between social media influencers, content creators, and owners of media inventories, and brands looking to engage consumers and reach new audiences at scale.

“Plaqad uses technology to solve public relations and marketing challenges faced by brands. By democratising access to the best content creators, influencers and publishers around the world and providing users with the tools to effectively create, track, measure, and optimise their campaigns, we help businesses reach millions of consumers worldwide, irrespective of their size or location,” he said.

“With the COVID-19 pandemic necessitating prolonged social distancing and lockdown measures across the globe, traditional means of marketing like events, out-of-home and newspapers have suffered setbacks as consumer behaviour continues to change. Companies like Plaqad which are at the forefront of digital media technology will help marketers, influencers, brands and the government to navigate the new reality.”

He said strengthened by a community of over 15,000 influencers, creators, and publishers, Plaqad has successfully placed over 25,000 pieces of content on social and web platforms across four continents, and directly paid out over N200 million ($570,000) on hundreds of campaigns to members, effectively helping its programme members monetise their content, platform and influence.

Founded in 2017 as “a social network connecting brands and individuals to bloggers, newswebsites, publishers and social influencers (micro-bloggers),” Plaqad, in line with its mantra “Make Your Voice Heard” continues to live its mission to “help businesses irrespective of their size, location or marketing budget, reach and engage their audience”.