BY TheCable
Wiko, the French smartphone brand, is taking its reach beyond Europe and new markets all over the globe are welcoming it, following its entry into South East Asia beginning with Vietnam in August. It’s Nigeria launch is also set to hold “within a month”.
Consumers in new markets are aware of Wiko’s strong brand and product proposition, as it has built strong relationships with its channel partners in every market, ensuring wide distribution and excellent customer care.
The company announced its next wave of expansion at IFA (the Comsumer Electronics Show in Berlin) last week, with September seeing launches in Poland, Nigeria and Kenya.
Making its debut in the Gulf region, the United Arab Emirates launch slated for end of the month, followed by the Kingdom of Saudi Arabia in mid-October.
With the distinction of becoming France’s second-largest selling smartphone after just three years, driving Wiko’s success story across Europe is its compelling proposition: smart French design, the latest Android KitKat 4.4 operating system and exceptional pricing.
“IFA is a great opportunity for Wiko to demonstrate our complete 3G and 4G smartphone line up,” David Garcia, international business development director of Wiko Global, said at the company’s IFA pavilion.
“Tech lovers will have the chance to discover the Wiko’s innovative products that have made us successful in Europe so far.”
Garcia pinned Wiko’s success story to its delivery of style and quality at the best price.
“We are excited about entering our new markets like Nigeria, Kenya, Poland, the United Arab Emirates and the Kingdom of Saudi Arabia and are confident of repeating our success story in these markets,” he said.
“We take pride in knowing that Wiko is now setting a new direction for the smartphone market.”
Wiko Mobile has been something of a phenomenon in France. Launched in 2011, the company is the second-largest online smartphone vendor in the European country, with 14.2 per cent market share as of May 2014.
Wiko sold 2 million smartphones in the country in 2013, accounting for 8 per cent of the market based on GfK research figures.
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