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‘Formerly known as Etisalat’ — EMTS confirms 9mobile is new brand name

‘Formerly known as Etisalat’ — EMTS confirms 9mobile is new brand name
July 18
20:39 2017

The Etisalat number you are calling is now on the 9mobile network.

Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as Etisalat Nigeria, on Tuesday confirmed changing its trading name to 9mobile.

TheCable had reported the name change on Friday — and it is now due for official unveiling on Wednesday.

The company was given three weeks to drop the Etisalat brand name after its major investor, Mubadala of UAE, pulled out of the country.


In a statement released on Tuesday, Boye Olusanya, the company’s new chief executive officer, described the new name as presenting its “0809ja heritage” and “our evolution over 9 years of operations in Nigeria”.

“Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator,” he said.

“Our new trading name, 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built.


“A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.

“Furthermore, this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs. Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.”

Olusanya asked subscribers of the network to be patient as the migration to the new brand unfold and reaffirms the commitment of the company to its subscribers.

“In order to ensure the change of name is delivered efficiently and responsibly, we will take a measured approach to the migration to the new brand over the next few months. Therefore as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand. We will continue to innovate, support, and empower you to do more – whether as an individual or a business.


“To our business partners, your unwavering belief in the strength of our brand inspires us to do more. We will remain committed to working together and exploring possibilities to achieve our mutual goals; and to our stakeholders, we thank you for your abiding faith in us.”

The Dubai-based investor pulled out amid mounting debts and the board of the company was also changed.


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