TheCable

Hudson Sandler, a public relations firm, has appointed Onyebuchi Ajufo as the lead partner for its West Africa business. 

In a statement on Wednesday, the company, headquartered in the UK, said the appointment reflects its continued growth in Africa, driven by flagship offices in Kenya and Nigeria. 

According to the statement, Onyebuchi is an advocacy and communications advisor with over 15 years of experience working across Africa, the Middle East and the UK. 

Hudson Sandler said Ajufo would be joining its firm from “Africa Practice where she led the Strategic Communications and Advocacy Practice across the Africa Practice Group (Nigeria, South Africa, Tanzania, Botswana, Kenya and the United Kingdom)”. 

“In this role, she was also responsible for brand positioning, talent retention and development, client retention and growth,” the statement reads.

“In her new role with Hudson Sandler, Onyebuchi will act as the global lead on policy and advocacy across the consultancy.

“She has a master’s degree in business Analytics from the University of Warwick and is on the Board of Haima Health, an organisation building a network of voluntary blood donors for safe, affordable and quick access to blood in Nigeria.”

Commenting on the appointments, Chris Genasi, chairman of Hudson Sandler Africa, said: “Africa is a key strategic market for Hudson Sandler. We are proud to work with Africa’s leading businesses, foundations, and NGOs, to tell positive stories about the contribution they are making to Africa’s sustainable economic and social development’.’ 

“Buchi brings a unique perspective on the African business environment. A wealth of experience in corporate communications and advocacy, as well as strong leadership and business development skills, which will be instrumental in our further expansion as we continue to grow our fantastic teams across the continent.”