TheCable

Nigerian Women in Public Relations (NGWiPR) has announced its inaugural Reverse Mentorship Workshop initiative in commemoration of World PR Day.

In a statement on Thursday, Ronke Giwa-Onafuwa, the organisation’s spokesperson, said the workshop is themed ‘Leadership visibility, leveraging trends, managing complex teams’ and will hold from July 28 to 29.

The statement said participants at the workshop “are expected to include senior Nigerian public relations and communications professionals practising locally and internationally in the banking, investment, FMCG, insurance, healthcare, tech, oil & gas, energy, consulting and real estate sectors”.

The speakers at the workshop are Elione Barry, CEO of Africa Media Agency; Carol Kaemmerer, global executive branding expert; Enitan Kehinde, BHM lead consultant; Jennifer Ogunleye, Google B2B communicator; and Philippa Dods, Africa head of marketing, Meltwater.

Barry, who is the keynote speaker, said PR plays an integral role in the life of companies, institutions, international organisations and governments.

“It is crucial that we build a community where we can share, engage and challenge ourselves to grow. I am delighted to see the Nigerian Women in Public Relations being part of building this community, shifting and creating platforms. When women come together, we create magic,” she said.

Speaking about the event, Tolulope Olorundero, founder of Nigerian Women in PR, said: “We understand that as public relations professionals, there must be a conscious effort to upskill and retool ourselves to ensure that we are on track with global trends and standards.

“For senior public relations and communications women who have over 15 years’ experience, this first edition of our Reserve Mentorship Workshop will be an intensive retooling program where young professionals will lead the sessions on building visibility, leveraging trends and managing complex communication teams.”

NGWiPR, established in 2019, is an independent social impact organisation created to support, inspire and empower female public relations professionals while improving access to career-advancing opportunities.