TheCable

Steve Babaeko, president of the Association of Advertising Agencies of Nigeria (AAAN), will deliver the keynote address at the inaugural report presentation and fundraiser of the Tamilore Areola Foundation (TAF) on Saturday.

In a statement released on Friday, Jeffrey Adebayo, co-founder of TAF, said Babaeko was selected due to shared values with the foundation.

“Mr Babaeko is a social entrepreneur and philanthropist, who has shown commitment to advancing charity, entrepreneurship and healthcare,” the statement reads.

“Most recently, his public health advocacy titled ‘Scoot Life Expectancy’, an initiative against the menace of soot caused by unwholesome environmental practices in Port-Harcourt, Nigeria, made history by winning the health category of the Cannes Lions, an international advertising award.”

He is also the founder of the Steve Babaeko Foundation, which provides scholarships to underprivileged children and supports community development projects.

The event which will be held at the Ikeja Golf Club, coincides with the foundation’s maiden edition of a charity golf tournament and will mark the organisation’s second anniversary, according to the statement.

Adebayo added that the tournament is being held in honor of Tamilore Areola, the late founder, who was an avid golfer.

TAF is a non-profit organisation that was founded in memory of Tamilore, a passionate philanthropist and entrepreneur.

The foundation’s mission is to improve the lives of people in Nigeria through its focus on charity, entrepreneurship, and healthcare.

Access to the public event is available via tickets purchase online.