BY Chinenye Okoye
The Future Africa Awards & Summit (TFAAS) has unveiled its new identity, logo and web portal.
With a focus on “evolving alongside young Africa”, TFAAS has a new look.
A member of the committee and fellow of President Barack Obama’s Young African Leaders Initiative (YALI), Mfon Ekpo, expressed the excitement of TFAAS‘ with the move.
“It puts the focus on our African reach and reflects our commitment to a bold new vision for the continent’s future,” he said.
The new logo has the map of Africa at its centre, outlined to reflect a guided vision. Its strength is in its simplicity and clarity. This simplicity is also mirrored in the official web portal www.thefutureafrica.com/awards.
The 2014 edition was launched during the World Economic Forum on Africa in May and expanded in scope to The Future Africa Awards & Summit, a two-day ideas fest, where the continent’s most influential leaders and institutions with portfolios on youth will gather to chart immediate action points for expansion of jobs and opportunities, as well as good governance and citizen engagement.
In May, the committee unveiled the Have you met Africa? campaign with Ashish J. Thakkar (Rwanda), Omotola Jalade-Ekeinde (Nigeria), Chude Jideonwo (Nigeria), Jason Njoku (Nigeria) and Saran KabanJones (Liberia) as brand ambassadors.
TFAAS 2014 is supported by Microsoft, The US Consulate and the Tony Elumelu Foundation. Official Media Partners are EbonyLife TV, AfricaMagic, Bloomberg TV Africa, Ventures Africa, and Y! Africa. Official Online Partners are MemeBurn, BellaNaija, Premium Times and 360nobs.
The official bloggers for 2014 are Linda Ikeji, Omojuwa, LadunLiadi, Olorisupergal, Ameyaw, NigeriaNewsDesk and GidiTraffic. Country partners are TheCable, LadunLiadi Blog, The Trent, Information Nigeria and News Wire.
Cool FM is the host radio station, while Channels Television is the host TV station.
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